- Academics
Get Info
-
Get Started
No Application Required
-
Format
Online and On Campus Options
-
Tuition
$12,880
-
Courses
4
Gain the tools and techniques you need to engage audiences and inspire action in today’s complex, multichannel landscape.
Through this graduate certificate, you build both the strategic and tactical skills to position your organization for success. Learn digital and traditional methods of research, analysis, and integrated marketing communication.
What You'll Learn
- Understand marketing fundamentals, including market-oriented strategic planning, market research, buyer behavior, target market selection, competitive positioning, product and service planning, pricing, and distribution.
- Learn principles of digital marketing, from search engine optimization to paid search, CRM management to analytics.
- Leverage market research design, qualitative and quantitative data, quantitative methods, and data-driven analysis.
- Apply marketing communication principles and strategies in focused subject areas such as leadership, management, social media, or news media.
Our Community at a Glance
Going back to school doesn’t have to mean putting your life on hold. We’ve designed our courses, certificates, and degrees to give you the flexibility to pace your studies to fit your schedule.
-
36
Average Age
-
83%
Working Full Time
-
29%
Students Outside the U.S.
-
1.5 years
Average Time to Complete
Certificate Courses
The professional graduate certificate in Marketing Management and Digital Strategy requires four courses or 16 credits. Choose courses from the following requirements, using the certificate course search.
- Foundations course (choose one course from select group)
- Digital tools (choose one course from select group)
- Elective courses (choose two courses from select group)
Search for Courses
You can browse courses by term — fall, spring, or summer — in the DCE Course Search & Registration platform.
Upcoming Term: Summer 2024
Summer course registration is open through June 20. Learn more about how to register →
Fall 2024 courses and registration details will be live in June.
Browse Summer Courses
Earning Your Certificate
To meet the requirements for the certificate, you must:
- Complete thefour certificate courses for graduate credit.
- Earn at least aB gradein each course.
- Complete the courses within three years.
Learn more aboutpursuing a certificateand the process ofrequesting your certificate.
Big goals are attainable when they are broken down into smaller pieces. One course at a time, one assignment at a time, one question at a time.
Cost
Affordability is core to our mission. When compared to our continuing education peers, it’s a fraction of the cost.
| Our Tuition (2023–24 rate) | $3,220 per course |
|---|---|
| Average Tuition of Peer Institutions | $5,476 per course |
| Average Total Cost | $12,880 |
This graduate certificate stacks to the following degrees:
- Journalism Master’s Degree Program
- Management Master’s Degree Program
Marketing Management and Digital Strategy Graduate Certificate
Get Info
The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.
